The Salt is a $700 bike with basically the same components as seen on $1000-$1400 bikes from bigger (as measured by marketing budget) brands. At that price, who has time for snobbery?
Well, if someone’s charging $1400 for a bike that’s the same as a $700 one, those aren’t worth it and someone’s making a mega profit. And if they’re charging $700 for it, they’re still making a profit. So it’s not worth $700 either. The only ‘brand names’ on the Apollo specs are Tektro brakes and an FSA crankset. All the other stuff looks like generic copies.
Still, if people want to buy them and enjoy riding them, that’s their choice. I just think you could spend your money more wisely.
Apollo has a significant commercial advantage in the Australian market - the manufacturer is also the distributor. You’re being overly simplistic. The profits on the $1400 bikes are not necessarily higher, proportionally.