i recall reading something about Merckx himself not being too impressed by this ad and its level of badassery.
Yep, saying something about it not being his brand anymore so he can’t have a say in it at all…
…and Bike Snob has already made the “red wings” joke
maybe human flesh is tommys new coke these days
What would make a good road cycling advertisement though? I think I’d have respect if it showed them fully kitted up hitting some dirt doubles on a race bike. Or you know, not doping.
It’s a bit much