What Brand do you Prefer

What Brand would your rather have on your Fixie?

its a simple question, but if you think deeply about how your own view on a Brands Identity has been sculpted and shaped, are you really choosing what you would prefer or are you choosing what you have been told to choose?

are you trying to be cool? or are you cool?


Lancia (or should that be Leica?)

Gatorade > Powerade
Because Tiger is using it, and I am trying to be cool. =/

I prefer dura ace to shimano.

I’m locking this because I think Roxby is post whoring again, and clearly the poll options are crap anyway.

Roxby, you have been charged post count tax…again.