More road cycling marketing BS

geez, how much does a traditional fucking headset weigh?

It’s been a quiet thread so I thought I’d add some more :slight_smile:

http://www.competitivecyclist.com/whats-new/a-first-look-at-the-wilier-zero-7.419.html

One headliner with the Zero.7 is that a fully-painted size Medium frame weighs just 799g – unprecedented territory for an Italian bike. The other big news is that it ushers in a new bottom bracket standard called BB386 EVO. You can think of it as a generational leap forward for BB30. Its shell has an unprecedented width of 86.5mm along with a diameter of 46mm (which allows Wilier to use correspondingly larger frame tubes to further increase drivetrain stiffness). When the shell is combined with its BB386-specific FSA carbon crankset (which uses a BB30-like 30mm aluminum spindle), the result is a bike that climbs and sprints as beautifully as the countryside I rode it through.

THis won’t be done until a bottom bracket is the size of a small compact chainring, I say bring on BB100, should just be able to fit BCD 110 around that…

This from the same article has my head in a spin. Ugliest front end on a bike ever??

Unprecedented use of the word unprecedented.

I agree.

The other big news is that it ushers in a new bottom bracket standard called BB386 EVO.

It’s not a standard if it keeps changing all the bloody time!

This.