But the guy who caught my eye today and got me thinking was wearing a relatively obscure team replica jersey – the bright yellow of an early iteration of Tinkoff Credit Systems.
Now, Tinkoff doesn’t, for me, have great associations (see below). So, given the connotations, who would voluntarily wear a replica jersey of that team, I wondered.
“by deliberately marketing itself as a badass, punk outfit that didn’t care what anyone thought of its reputation. Great idea! I suppose you could always wear the jersey to a heavy metal festival, instead of on your bike.” - that article regarding Rock Racing.
Whatever. Just please no more BMC jerseys. I’ve got a mate (who dosn’t cycle) that now refers to all cyclists in a group as “the Cadels”. Too quote him “those fucking Cadels on Montague Rd this morning, fucking hell”
I think there is somthing to be said for mental advantage when wearing Replica kit though. When I used to fight I found wearing Thai style shorts training as apposed to regular “gym” shorts made me feel more intimidating (confident I spose) and I trained and fought better for it. Thoughts…