Land Rover Ad- Fixed Gear Alert!

Just saw a blatant fixie (oops sorry LAM!) on the ‘Keeping Melbourne Moving’ Vicroads ad.
It’s kind of stupid how any bike in an ad is now a fixed gear it seems.

What is going on?!

Have you seen the new ipad ad with the fixed gear in the background? It’s even got an old-school Cinelli stem on it.